Project Description

Pharmalytx: A Sales Force Enablement Solution for Pharma

This prototype was developed for pharmaceutical representatives needing guidance on who and what to promote while visiting their prospective client sites. Using three sources of data – prescription histories of doctors, physician demographics and pharma sales records, our data engineers were able to integrate and predict which are the most likely drugs that a given doctor would be willing to order. Much like a recommendation engine, Pharmalytx ranks physicians based on the likeliness of a drug sale being finalized.

Key Features

  • Highly intuitive user interface packed with relevant and highly useful information for a pharma sales representative.
  • Integration of multiple data sources into a usable form
  • Predictive algorithms properly used to generate quantifiable recommendations
  • Cross-platform Xamarin used for mobile application to reduce the set of code bases needed for Android and iOS devices.